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What Marketers Can Learn From the Ozempic Craze
At the Oscar’s last month, host Jimmy Kimmel, during his opening monologue, gazed out at the crowd and said: “When I look around this room, I can’t help but wonder: Is Ozempic right for me?” Unless...
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Marketers on Fire: Alice Milligan, CMO at Morgan Stanley
“Your path isn’t always easy, but the only ceiling in life is the one that you give it. You can accomplish anything if you’ve got determination, some grit, some vision for where you want to be, and...
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Dove Pledges to Not Use AI in Its Advertising to Avoid Bias
Dove, a company known for challenging unrealistic standards of beauty, most notably through its now 20-year-old Real Beauty campaign platform showcasing “real bodies,” has pledged to not use...
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Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI...
Chief Marketer recently spoke with Morgan Stanley CMO Allice Milligan, our latest Marketers on Fire pick, about her atypical journey to the C-suite, philosophies that guide her, how she markets to...
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Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
The lines between marketing and communications functions continue to blur in 2024. In a PRNEWS conversation with Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar—an executive...
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8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
Ask any marketer and they will tell you that they’ve seen a significant shift in recent years. The era of broad, one-size-fits-all campaigns has quickly given way to a more nuanced, targeted and...
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What Google’s Bulk Email Changes Mean for Marketers
As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Mailbox providers have published these...
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Free Webinar: Building Omnichannel Trust – From Unknown Users to Loyal Customers
Strategies for Success in Consent-Driven Marketing In this post-cookie era, the key to transforming unknown users into engaged, consented customers is through mastering first-party data collection and...
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Knowing Your Customer—When Your Customer Is a Business
The heart of any transaction—be it between you and your barista or between a Fortune 500 business and its software vendor—is a person-to-person interaction. But today’s data-saturated and...
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3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
The integration of artificial intelligence (AI) has undoubtedly revolutionized various aspects of our lives, including the intersection of creativity and branding. However, there’s a growing concern...
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